[{"data":1,"prerenderedAt":8},["ShallowReactive",2],{"nAW-M8OuphKdOaWZMHlddVCNcg5JHQIHpC553O7oR90":3},[4],{"documentId":5,"title":6,"content":7},"fvgvtx3q3vd20bmfb1ofmh1m","Zaytoven","\u003Cdiv class=\"itemFullText  \">\u003Cscript type=\"application\u002Fjavascript\">\n    \u002F* Add range theme to main page *\u002F\n    document.body.classList.add('theme-lab');\n\u003C\u002Fscript> \u003Csection class=\"section align-items-start justify-content-start section--image section--min-height section--xxl\" style=\"--bg-image: url(https:\u002F\u002Fwww.arturia.com\u002Fimages\u002Fstories\u002Fzaytoven\u002F01.jpg); --bg-position: center;\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container container--small\">\u003Cdiv class=\"row align-items-start justify-content-start p-5\">\u003Cdiv class=\"col-12 text-white hide-sm\">\u003Ch1>Zaytoven\u003Csmall class=\"d-block\">Staying sharp\u003C\u002Fsmall>\u003C\u002Fh1>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003Csection class=\"section bg-black text-white\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"row justify-content-center\">\u003Cdiv class=\"col-12 col-md-8 text-center show-sm\">\u003Ch1>Zaytoven\u003Csmall class=\"d-block\">Staying sharp\u003C\u002Fsmall>\u003C\u002Fh1>\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-8 col-12 text-center my-3\">\u003Cp class=\"h3 small\">To maintain prolific creative output, virtuoso Atlanta producer Zaytoven (Nicki Minaj,\n                Drake, Usher) keeps his workflow consistent and his sound sharp at all times.\n            \u003C\u002Fp> \u003Cp>This means instant and\n                flexible access to top-tier musical tools and inspiring sounds - and that’s where V Collection comes\n                in. We spoke to him about how he uses V Collection’s instruments and unique features to take his\n                beats to another level.\u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-10 col-12 my-4\">\u003Ciframe style=\"width: 100%; aspect-ratio: 16 \u002F 9;\" src=\"https:\u002F\u002Fwww.youtube-nocookie.com\u002Fembed\u002FGjPSYnVJMdA?autoplay=0&controls=0&disablekb=1&playsinline=1&cc_load_policy=0&cc_lang_pref=auto&widget_referrer=https%3A%2F%2Fwww.arturia.com%2Fstories%2Fzaytoven&noCookie=true&rel=0&showinfo=0&iv_load_policy=3&modestbranding=1&color=white&enablejsapi=1&origin=https%3A%2F%2Fwww.arturia.com&widgetid=1&forigin=https%3A%2F%2Fwww.arturia.com%2Fstories%2Fzaytoven&aoriginsup=1&vf=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" data-gtm-yt-inspected-17=\"true\" id=\"162363259\">\u003C\u002Fiframe>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F02.jpg\" error=\"function(){return function(){}}\" alt=\"\" class=\"img-fluid  \"> \u003Csection class=\"section bg-black text-white\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"row justify-content-center align-items-center  mt-0 mb-2 \">\u003Cdiv class=\"col-sm-6 col-12\">\u003Cp class=\"h3\">_San Francisco to Atlanta\n            \u003C\u002Fp> \u003Cp>Xavier Dotson, more commonly known as Zaytoven, sits among the hip hop production elite. Hailing from\n                the Bay Area of San Francisco, a notorious musical hotspot not just in California but worldwide, his\n                journey started at a young age finding his way around instruments through church.\n            \u003C\u002Fp> \u003Cp>Becoming a regular keyboardist at church and baseball game halftime performances, he also put the\n                hours in learning to produce music while at high school. It was around this time that he started to\n                mix with local producers like JT The Bigga Figga, and discovered a love for the studio - and classic\n                keyboard sounds. It’s that passion for those timeless instruments that ultimately led him to V\n                Collection, and it’s something that shines through in his music to this day.\n            \u003C\u002Fp> \u003Cp>When he relocated to Atlanta after finishing high school, he knew he needed a studio of his own. He\n                attended barber school, and the money he made cutting hair went straight into the studio fund. It\n                was in Atlanta that he met Gucci Mane, his long-time partner in sound, and things really started\n                taking off. Fast-forward to now, and Zaytoven has a Grammy to his name, and a long list of credits\n                and collaborations including Usher, Migos, Lil Wayne, Nicki Minaj, 21 Savage...\n            \u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-6 col-12\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F03.png\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-fluid my-3\">\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-5 col-12\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F04.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-fluid my-3\">\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-7 col-12\">\u003Cp class=\"h3\">_All day, every day\n            \u003C\u002Fp> \u003Cp>What’s the secret to Zaytoven’s success? Seeing him in his element and listening to him talk about\n                his flow, it seems that it’s due in part to the familiar combination of inspiration and\n                determination - but with a healthy dose of consistency. Freestyle producing every day helps him stay\n                at the top of his game.\n            \u003C\u002Fp> \u003Cp class=\"quote\">\"I get up every morning and make beats. I might make 5 to 10 beats every day, with no\n                agenda, nobody to send them to, no reason. I’m just doing it to stay sharp.\"\n            \u003C\u002Fp> \u003Cp>But there’s a difference between consistency and repetition. To maintain constant output, Zaytoven\n                knows he needs to feel inspired, and like many other musicians and producers, this means access to\n                new sounds and new tools.\n            \u003C\u002Fp> \u003Cp class=\"quote\">\"I’m an equipment type of guy, I always want new sounds, new plugins, new keyboards, new\n                drum machines. That always helps me improve, it helps me get in touch with another sound or find a\n                new vibe.\"\n            \u003C\u002Fp> \u003Cp>Whether it’s the classic keyboard tones reminiscent of his church and high school days, or\n                outside-the-box timbres to add a futuristic edge to the Atlanta sound, V Collection and Analog Lab\n                V is the sonic catalyst that kick-starts Zaytoven’s creative process.\n            \u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F05.jpg\" error=\"function(){return function(){}}\" alt=\"\" class=\"img-fluid  \"> \u003Csection class=\"section bg-white\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"row justify-content-center align-items-center  mt-3 mb-2 \">\u003Cdiv class=\"col-sm-6 col-12\">\u003Cp class=\"h3\">_Zaytoven on V Collection\n            \u003C\u002Fp> \u003Cp>We were lucky enough to sit in on a session with Zaytoven, observing him crafting a beat from scratch\n                using V Collection, Analog Lab, and KeyLab - here are the highlights:\n            \u003C\u002Fp> \u003Cp class=\"h3 small\">Shuffle with Analog Lab V\n            \u003C\u002Fp> \u003Cp>When you’re making music regularly, patterns are bound to emerge. Sometimes this means saving time,\n                but sometimes it can mean getting stuck in a creative rut or finding your sound becoming monotonous.\n                Hitting Analog Lab’s ‘Shuffle’ preset button broadens your timbral periphery and challenges you to\n                work with sounds you might not have considered.\n            \u003C\u002Fp> \u003Cp class=\"quote\">\"Sometimes I need inspiration, something to help my creativity. Sometimes I might get\n                comfortable going to the same sounds all the time - but what’s dope about this is this button right\n                here. Shuffle. It’ll shuffle up some sounds I’ve never used before, and probably wouldn’t try...but\n                it keeps me innovative all the time.\"\n            \u003C\u002Fp> \u003Cp class=\"h3 small\">Multis in Analog Lab V\n            \u003C\u002Fp> \u003Cp>Want the glassy clarity of a digital synth with the weight and warmth of analog? Or maybe you want to\n                incorporate a sampled layer into your electric piano patch? Analog Lab’s multis let you stack 2\n                sounds, effectively doubling your options when it comes to sound exploration.\n            \u003C\u002Fp> \u003Cp class=\"quote\">\"Now I want to start creating my own sounds. What I like to do is merge instruments to\n                create my own thing. A sound that nobody else has used, it’s my own formula.\"\n            \u003C\u002Fp>\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-6 col-12  \">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F06.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-fluid my-3\">\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-6 col-12  \">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F07.jpg\" error=\"function(){return function(){}}\" alt=\" \" class=\"img-fluid my-3\">\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-6 col-12\">\u003Cp class=\"h3 small\">KeyLab integration\n            \u003C\u002Fp> \u003Cp>Analog Lab V and the V Collection instrument range is designed to work intuitively with any MIDI\n                keyboard or controller, but when combined with KeyLab, it becomes a creative force to be reckoned\n                with. Deep parameter integration, instant MIDI communication, and one-touch preset navigation keeps\n                the music moving unhindered.\n            \u003C\u002Fp> \u003Cp class=\"quote\">\"A keyboard has to be right for me - I think this is my favorite MIDI keyboard I’ve ever\n                had. A lot of times these MIDI keyboards don’t have all the functions that Arturia keyboards have.\"\n            \u003C\u002Fp> \u003Cp class=\"h3 small\">Variety of sounds\n            \u003C\u002Fp> \u003Cp>Analog Lab V is designed as a sound hub; a single streamlined plugin that gives musicians and\n                producers quick access to a massive range of sounds. This allows creators like Zaytoven to craft an\n                entire beat, to realise an idea, or to freely experiment with his sound without ever leaving the\n                interface - ensuring that next-level results are only ever a few notes away.\n            \u003C\u002Fp> \u003Cp class=\"quote\">\"What I love about V Collection is the wide range of sounds - I think it has over\n                10,000 sounds in it…\"\n            \u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection> \u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F08.jpg\" error=\"function(){return function(){}}\" alt=\"\" class=\"img-fluid  \"> \u003Csection class=\"section text-white\" style=\"background-color: rgb(217, 132, 154);\">\u003C!----> \u003C!----> \u003C!----> \u003Cdiv class=\"container\">\u003Cdiv class=\"row justify-content-center align-items-center \">\u003Cdiv class=\"col-sm-5 col-12\">\u003Ca target=\"_blank\" href=\"\u002Fproducts\u002Fanalog-classics\u002Fv-collection\u002Foverview\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fproducts\u002Fv-collection\u002Fcatalog-image.png\" error=\"function(){return function(){}}\" class=\"img-fluid my-3\">\u003C\u002Fa>\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-7 col-12\">\u003Cp class=\"h2\">Creative momentum\u003C\u002Fp> \u003Cp class=\"h3 small\">When you work at the sort of pace that Zaytoven works at, it’s easy for inspiration\n                    to dry up - we’ve all been there.\n                \u003C\u002Fp> \u003Cp>Luckily, his years of studio experience mean he knows the\n                    perfect tonic to quench that creative thirst. With V Collection by his side, he’s able to keep\n                    things fresh, fun, and always moving - so he can focus on raising the bar.\u003C\u002Fp> \u003Ca href=\"\u002Fproducts\u002Fanalog-classics\u002Fv-collection\u002Foverview\" class=\"btn btn-primary mt-3\">Discover V Collection\u003C\u002Fa>\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-6 col-12\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F10.jpg\" error=\"function(){return function(){}}\" class=\"img-fluid my-3\">\u003C\u002Fdiv> \u003Cdiv class=\"col-sm-6 col-12\">\u003Cimg src=\"https:\u002F\u002Fmedias.arturia.net\u002Fimages\u002Fstories\u002Fzaytoven\u002F11.jpg\" error=\"function(){return function(){}}\" class=\"img-fluid my-3\">\u003C\u002Fdiv> \u003Cdiv class=\"col-6 mt-3\">\u003Cp class=\"quote mt-0 mb-6\">That beat just went from giving it to\n                the rapper round the corner to Rihanna or Beyoncé.\n            \u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fsection>\u003C\u002Fdiv>",1784111749690]